Kooora enters the WEB3.0 space – the birth of SPHERA


DUBAI April 20th, 2022  

Kooora, the Arab-world’s leading sports media, is entering the Web 3.0 universe, enabled through a partnership between Sport Ink and DECA4 Advisory. The partnership will enable the creation of the Sphera World, operated by Sphera Inc, a Blockchain based ecosystem with its Utility Token as well as valuable sports related NFTs ranging from memorabilia to events ticketing.  

DECA4, the well established Blockchain consultancy studio based in Dubai, will be empowering the sports media company Sport Ink into this venture. With its extensive expertise and wide-ranging panel of advisors from both, the tech and business worlds, DECA4 will allow Kooora’s users to interact with a range of environments, including e-sports, e-games, the Metaverse, sports related NFTs and more in an ever-growing sports universe.  

As the leading arabic-speaking sports media platform in the MENA region, the Kooora site and brand has led the pack in engagement, with its 25 million unique monthly users. It seeks to maintain that position by strongly entering in the Web3.0 universe. Sphera, powered by Kooora, shall be the backbone of an array of services, activities and entertainment for the community.  

Frequent users of the website will be rewarded with tokens that can be used to:

● Access to VIP forums and content

● Sporting events ticketing
● Access goods and services from online and offline stores

● Early access to some events taken on the website

● Participate in sports-related tournaments

This will enable the growth of Kooora’s user base and provide its thriving community with a smooth transition to the community-driven space, Web 3.0 and the Metaverse, with exclusive partnerships and fan inclusion.

In the short-term, Sphera World will be launching an NFT auction based on physical sports memorabilia, such as signed football jerseys of some of the most popular MENA football players. DECA4 will coordinate the event, which will be the first use-case for Sphera. The traction generated by the NFT launch will be used to enhance the reach of the future launch of the platform into the crypto space.

About Sport Ink: A sports media company mandated to manage Kooora, the leading sports website of the Arabic-speaking world, with over 25 million visitors per month. The site, founded by Khaled Al-Dosari in 2002, covers 40 different sports and manages a thriving community online on every social media platform.  

About Deca4 Advisory: Deca4 combines decades of global experience working with governments, corporates, and startups on innovative technology projects. In the tokenization and blockchain space, the Deca4 team and partners have been some of the earliest adopters and evangelists of the technology since 2017.

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